CUSTOMIZE TO YOUR NEEDS, THE WAY YOU NEED THEM…UP EFFICIENCIES BY 20 – 30% OR MORE…You can customize any of the 12 function keys to launch applications, visit websites, enable multimedia, send emojis, create app internal shortcut. With a touch of a single button command, it can also bring out your often used words or phrases.Convenience & Efficiency are just one single keystroke away!VISUALIZE YOUR CONVENIENCE SETTINGS WITH GENIUS KEYSEE WHAT YOU SET, WATCH SMART IN MOTION…It reminds you in case you forget the settings, and it is also fun to watch the smart changes of the mapping visually when you switch between applications.CONTROLS TO QUEST FOR EFFICIENCYYou can customize the 12 function keys with prebuilt access methods to launch applications, access documents, invoke browser to visit web URL common emoji character or standard key codes. If you want finer control, you can specify applications or web URL with parameters or you can even specify